Most recent role
Open to work
Product Designer at PolicyMe
Mariia Ryzhenko

Product designer making complex journeys simple

I bridge complex data and human-centric design, crafting consumer experiences that feel effortless, inclusive, and worth trusting — for users and the business alike.
Experience
6+ years
Location
Toronto, ON, Canada

Background

Product designer on PolicyMe's Growth team, where I simplify complex insurance journeys into experiences that feel clear and human. I design and ship UX/UI improvements — new components and interaction patterns — that make key flows easier to complete, and I pair data insights with design strategy so the work moves both usability and business goals. I also strengthened the foundation the team builds on: optimizing the Figma design system and partnering with engineers on a documented component library, so design ships faster and more consistently. With a strong front-end background, I bridge design and development and drive tight collaboration across engineers, PMs, and stakeholders — always aligning business objectives with real user needs.

My design process

1

Frame the problem

2

Explore and decide

3

Ship and collaborate

4

Measure and iterate

How I work

Three habits I bring to every product team, and where you can see them.

  • Start from evidence

    I frame the problem with analytics, user feedback and testing before I draw anything.

    On The Weather Network TV app, Google Analytics, store reviews and focus groups turned into three business opportunities. Read the case study

  • Build systems, not screens

    I turn repeated patterns into design-system components and ship them together with engineers.

    For G FORCE Moving, I rebuilt the design system from scratch in Figma, creating LLM-readable design tokens that accelerated AI-assisted, agentic design workflows. Read the case study

  • Design smarter with AI

    I explored how AI could turn saved Airbnb stays into personalized preference signals to help travelers discover and rank stays that better match their needs.

    Airbnb AI Smart Ranking: From saved stays to personalized recommendations. Read the case study

Tools

  • Design and prototyping

    FigmaFigJamFramerProtoPie

  • AI in my workflow

    Figma MCPClaude CodeClaude DesignChatGPTCursor

  • Build

    HTML/CSSWebflowGitVS CodeJavaScript basicsReact familiarity

  • Research and analytics

    UserTestingDovetailHotjarMazeGoogle AnalyticsMixpanel

  • Planning and docs

    JiraNotionConfluenceMiroSlack

My professional timeline

g force moving business design
2020

Co-founded G Force Moving

Built a logistics startup from the ground up — owned product strategy and designed the end-to-end customer experience, from booking flow to operations tooling, with real business outcomes on the line.

corporative meeting the weather network
2022

Joined The Weather Network, Pelmorex Corp.

Took ownership of the multi-platform TV app redesign, leading design for localization, accessibility, and UX consistency across 6+ platforms — collaborating cross-functionally with engineers, PMs, and stakeholders.

mentoring and guiding people
2024

Started mentoring designers

Started mentoring junior and career-switching designers, offering feedback, portfolio reviews, and career advice. Helping others grow fuels my own growth.

Five young adults smiling and posing for a group selfie in a modern office with computers and large windows.
2025

Joined PolicyMe as a Product Designer, Growth

Applied my experience with complex SaaS systems to modernize the insurance experience — simplifying intricate data into seamless, human user journeys.

Diplomas & certificates

Bachelor's degree
Oles Honchar University
English Language & Literature
View document
Advanced diploma
George Brown Polytechnic
Interaction Design & Web Development
View document
Certificate
DesignLab
Designing AI Products
View document
Certificate
Catalyst Advanced Leadership
Coaching and Development
View document