Mariia Ryzhenko
Product designer
A strategic and data-driven software designer with the front-end development skills.
As a business co-founder and lead product designer, I played a central role in shaping G Force Moving from an idea into a successful, multi-location moving company. My responsibilities spanned far beyond product design — I oversaw branding, digital strategy, product development, UX/UI design, business management, leadership, and marketing.
I led the design and development of the company’s website and custom CMS platform. This included strategic planning, user research, wireframing, prototyping, high-fidelity mockups, and close collaboration with developers and SEO specialists. The website features interactive maps, detailed service descriptions, a streamlined lead generation form, and local landing pages optimized for search.
This project challenged me to merge business strategy with product thinking in a fast-paced, high-growth environment. Today, G Force Moving serves over 10 cities in Ontario, with customer ratings averaging 4.7 across platforms.
Starting during the COVID-19 pandemic, G Force Moving was built from scratch by two immigrants from Ukraine with a vision to create a scalable service-based business in Canada. We began as a three-person team, and I wore multiple hats — product designer, marketing strategist, business operator, and brand manager.
In the early days, I created everything in-house: branding, marketing assets for Google and social campaigns, web and CMS architecture, and all UX/UI deliverables. I also led SEO strategy and conversion optimization efforts. The main business goals were to:
Working side-by-side since day one, Maria has been super professional in turning G Force Moving from an idea into a thriving company. Her ability to merge product design with business strategy helped us scale fast and stay competitive. She led everything from branding to UX to team operations — always thinking two steps ahead. She’s not just a designer — she’s a co-founder in the truest sense.
Maria is a highly professional and skilled designer who excels in teamwork and effective communication with developers to deliver high-quality websites. Her navigation and explanations were so clear and well-structured that I didn’t have any questions—an absolute time saver. I’m glad we had the opportunity to work together as a team.
Working with Maria was a game changer. Her deep understanding of UX and web allowed us to build pages that were both search-optimized and user-friendly. She designed flexible CMS templates, structured content for high performance, and was proactive in turning data insights into smart design decisions. Thanks to her, we saw a measurable boost in rankings and lead conversions.
I’ve worked with Maria on several projects and always appreciated how clearly she structures things, listens to needs, and brings practical ideas to the table. She has a solid understanding of both design and development, which makes collaboration smooth and enjoyable. She’s reliable, organized, and a real pleasure to work with.
