Reimagining A Global Weather TV App | Showcase by Maria Ryzhenko

My role

As the Product Designer on The Weather Network TV App team, I led the UX/UI and Product redesign efforts across multiple smart TV platforms. I collaborated closely with product managers, engineers, graphic designers, analytics and content teams to reimagine and redesign the old TV app and deliver a seamless, accessible, and scalable TV app experience.

Over 3 years at The Weather Network, I worked on 7+ major product initiatives, including the total redesign and reimagining the The Weather Network TV apps, FAST Channel L-shape frame, the web pages on the TWN and MM (MétéoMédia) websites, the ownership of the tv apps design projects and the TV app content management, marketing campaigns content creation for the TV apps, mobile and web platforms. Below you will see a glimpse of how they shaped the product

Project description

Platform: Android TV, Roku, Amazon Fire TV, Comcast Xfinity Flex, Samsung Tizen, LG webOS.

Languages Supported: English, French, German, Spanish, Portuguese, Italian.

The Weather Network Smart TV app delivers up-to-date local weather forecasts, LIVE TV streaming, and exclusive on-demand video content. In addition to hyper-local, customizable weather data, the app includes original weather-related programming and user-generated content (UGC), creating a balanced utility + entertainment experience.

Problem summary

Legacy interface caused confusion and low engagement with weather and video content.
Users struggled to customize weather preferences, impacting usability.
Lack of consistency across TV platforms and poor localization limited user satisfaction.

Project background

The original app, released in 2015, was outdated and difficult to navigate. Users struggled with key flows, particularly around weather customization and video content discovery. The interface lacked cohesion with TWN’s mobile and web products, and failed to support business goals related to content engagement and regional personalization. With evolving business needs and user expectations, our team was tasked with a full redesign to create:

A seamless cross-platform experience aligned with the TWN mobile app.
A more intuitive and personalized weather forecast system.
A scalable interface that supports regional content and multilingual audiences
An improved content-first video experience

Key outcomes

End-to-End TV app UX/UI Redesign: Reimagined the complete app flow and interface for clarity, performance, and delight.
Weather Customization: Designed a fast, intuitive way to view, change, and interact with local forecasts.
Video Experience Overhaul: Created an engaging TV-first layout for live broadcasts and original content
Cross-Platform Consistency: Delivered adaptable UI components and behaviors for all supported smart TV systems
Localization & Internationalization: Enabled content and weather customization per region and language

TV App on Google Play Store

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Testimonials

Killer job on the usability project

Killer job on the usability project, it will make our app much more simple and easy to use! The upcoming on demand project designs look really impressive and well thought, and will go a long way towards fulfilling our promise to elevate streaming content on our big screens.

Hashim Mikael

Sr Product Executive

Maria has been an incredible addition to the Global TV Apps & FAST Channels

Maria has been an incredible addition to the Global TV Apps & FAST Channels team since being hired early this fiscal. She's shown incredible aptitude for the Product and her design skills have met and exceeded expectations on every project she's owned thus far.

Dwight Arthur

Production Manager

Working with Maria has been a true pleasure

Working with Maria is always a pleasure. She’s a true team player — proactive, collaborative, and incredibly organized. She takes initiative, keeps the process smooth, and quickly solves any issues that come up. Her attention to detail and clear communication make every project better.

Ilyes Fourar

Motion Graphics

A huge thank you to you all for the amazing work

Dear Maria, I feel you've grown with the brand and you've brought a lot of great ideas for marketing assets this year. Continue your good work :)

Amelie Simoneau

Product Marketing Manager